The maker of Protect Your Hands hand sanitizer decided to test its consumers' reactions to one of its new products, Protect Your Hands Sanitizing Wipes
It sent out flyers advertising several of the company's products along with the new product to select customers of the target market. The flyer also asked the customers to shop in a mock store filled with real products, including the new product. In this case, the maker of Protect Your Hands has used -_____.
a. crowdsourcing
b. simulated market testing
c. concept testing
d. product simulation
ANSWER: b
The maker of Protect Your Hands has used simulated (laboratory) market testing. Simulated market tests typically entail showing members of the target market advertising for a variety of products and then monitoring purchase behavior in a mock or real store.
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Carter was categorized as ISTJ on the Myers-Briggs Type Indicator. Which of the following behaviors would we expect to see out of Carter?
A. following speculations and imagined ideas B. worrying if a decision will anger others C. being energized by the presence of people D. being spontaneous in approaching a task E. approaching decisions in a logical manner
Within the buying center, influencers are people who
A. have the formal or informal power to select or approve the supplier that receives the contract. B. have the formal authority and responsibility to select the supplier and negotiate the terms of the contract. C. actually use and evaluate the product or service. D. control the flow of information in the buying center. E. affect the buying decision usually by helping define the specifications for what is bought.
A(n) ____________________ uses arrows to indicate all the functional dependencies present in the table
Fill in the blank(s) with correct word
Which of the following statements is true of tort law?
A. It covers the rules of how owners transfer resources by exchanging them. B. It involves the recognition of exclusive right in both tangible and intangible resources such as copyrights, patents, trademarks, etc. C. It covers the legal principles that apply to government agencies, bureaus, boards, or commissions. D. It establishes rules for compensation when an owner's legal boundaries are wrongfully crossed by another. E. It specifies various offenses against the proper order of the state.