Within the buying center, influencers are people who
A. have the formal or informal power to select or approve the supplier that receives the contract.
B. have the formal authority and responsibility to select the supplier and negotiate the terms of the contract.
C. actually use and evaluate the product or service.
D. control the flow of information in the buying center.
E. affect the buying decision usually by helping define the specifications for what is bought.
Answer: E
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