Conscious marketing is governed by four overriding principles that guide a firm's economic value creation.
Answer the following statement true (T) or false (F)
False
Conscious marketing entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services. It encompasses four overriding principles: recognition of marketing's greater purpose; consideration of stakeholders and their interdependence; the presence of conscious leadership, creating a corporate culture; and the understanding that decisions are ethically based.
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______ is a learned tendency to consistently respond positively or negatively to people or events.
A. Moral B. Behavior C. Virtue D. Attitude
Customer-driven marketing is most effective when ________
A) a clear need exists among customers, but the need is difficult to identify B) customers do not know what they want but are easily persuaded C) customers seek new products and technological innovations D) clear needs exist and customers know what they want E) customers have wants but cannot afford them
An external issue to be considered when setting a price is
A) the quality of materials and labor. B) total demand for the product or service. C) usage of scarce resources. D) the variable costs of the product or service.
The residual theory of dividends suggests that ________
A) different payout policies attract different types of investors but still do not change the value of a firm B) dividends are irrelevant in determining the value of a firm C) as long as a firm's equity need exceeds the amount of retained earnings, no cash dividend is paid D) the payout policies of different firms have no impact on the taxes that investors have to pay