An organization's department follows a customer-centered sense-and-respond philosophy. The department is most likely practicing the product concept
Indicate whether the statement is true or false
FALSE
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Karl is engaged in a conversation with Helga and he is asking questions that allow her free rein in answering. What sort of questions are these?
A. open-ended B. leading C. closed-ended D. loaded
Your marketing team is having a brainstorming session to finalize your target marketing strategy. To make sure all team members are on the same page, you make the following statement to keep the discussions focused: ? If we determine that the needs of the customers we are targeting are ______________, then we need to pursue a _______________ targeting strategy.
A. homogeneous; undifferentiated B. heterogeneous; undifferentiated C. heterogeneous; concentrated D. homogeneous; correlated E. homogeneous; concentrated
Which of the following is NOT a feature of the Sarbanes-Oxley Act?
A) The company and auditors must annually assess the effectiveness of financial controls. B) The company must maintain effective internal financial controls. C) The CEO and CFO must attest to the fairness of the financial reports. D) Each of the above are features of the Sarbanes-Oxley Act.
The difference between the location of a producer and the location of widely scattered markets represents a(n) _____ discrepancy.
A. spatial B. temporal C. assortment D. quantity E. ownership