"Semantics" refers to the meaning of a word

A. True
B. False


A

Communication & Mass Media

You might also like to view...

In what ways does one’s notion of what constitutes winning an argument influence the way he or she argues?

What will be an ideal response?

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. In circumstances with low elaboration, persuasion does not occur. 2. In order for persuasion to occur one needs to engage in a high level of elaboration. 3. When persuasion is achieved through the central route, people engage in a high level of issue-relevant thinking. 4. Someone who is using heuristic cues is most likely using the peripheral route to process persuasive messages. 5. The more involved with the issue a person is, the more likely it is that he or she will engage in a high level of elaboration.

Communication & Mass Media

Discuss the value of using testimony in a speech. Provide an example of testimony used to enhance a speech you have heard in the classroom, on television, or in a business setting.

What will be an ideal response?

Communication & Mass Media

If your audience was made up of elementary school children, you would be

a. best advised to keep your arguments simple. b. able to employ more complex arguments. c. best advised to rely on fixed beliefs and values in your appeals. d. able to alter attitudes relatively easy.

Communication & Mass Media