With respect to transferability of ownership interests, a sole proprietor may:
a. not transfer her interests
b. may only transfer her interest with approval of the state c. transfer her interests after paying a capital gains tax
d. transfer her interests to family members only e. none of the other choices
e
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Customer-perceived value is defined as the customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers
Indicate whether the statement is true or false
Sanchez decides to try something new in the Southwest Region. He had been following the model of sending outside sales reps to follow up with prospects who expressed interest in the product by various prospecting methods
Now he will augment those efforts by hiring teams of sales reps to show the product to managers and buyers at stores that do not carry the DECA line but sell complimentary products, and to call these managers on the phone based on qualifying work the sales reps in the store have done. What two types of sales reps will Sanchez most likely hire to comprise these teams? A) missionary salespeople and inside salespeople B) outside salespeople and inside salespeople C) competing salespeople and detail salespeople D) missionary salespeople and detail salespeople E) trade salespeople and detail salespeople
If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text, it might consider all of the following ideas except
A. using recycled paper in its food packaging. B. using solar power in its restaurants. C. offering an expanded menu of healthy options. D. creating an advertising campaign targeting elementary schoolchildren. E. making nutritional information readily available to consumers.
Many universities have begun conducting a variety of academic and athletic summer camp programs for elementary school, middle school, and high school students. These programs utilize the space in classrooms, dormitories, and other facilities that would otherwise be unused during the summer months. In addition, the programs generate revenue for the universities and promote them to prospective students. These new opportunities are possible because during the summer, the universities have excess
A. inventory. B. capacity. C. capital. D. cash flow. E. None of these answers is correct.