There have always been shifts in communication patterns between generations. The use of technology has changed the way Millennials and Generation Z-ers communicate. Identify and compare three ways technology has changed the way they establish their identity.
What will be an ideal response?
Millennials (1980–1995): use of technology was developing and expanding—e-mail, the Internet, cell phones, social networking sites. Generation Z-ers (1996–2010): grew up immersed in these forms of communication; Millennials grew up adapting; Generation Z are natives. Millennials: Image is indispensable; entertainment rules; success is about consumption; change is essential; mediated presence is essential; everyone is present; no gatekeepers; privacy is uncool if not impossible; jobs need to make a difference. Generation Z-ers: Social networks display popularity and extend beyond one’s social network; communication through technology is seamless; visual communication is valued; instant, frequent contact is valued; crowdsourcing is used to elicit opinions; people are emotionally attached to their social media.
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Indicate whether the statement is true or false
In the ____ stage of the relationship model, there is commitment and social bonding
A) contact B) involvement C) intimacy D) repair
According to the research firm Nielsen, the medium that is used much more per day than other media is
A) music. B) magazines. C) television. D) newspapers.