Compared to other innovations, firms have been relatively slow to adopt e-commerce.
Answer the following statement true (T) or false (F)
False
The growth of the Internet provided opportunities that resulted in the rapid growth of e-commerce.
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Pepsodent launched a new product that could whiten teeth, fight decay, and maintain fresh breath
Observing that Pepsodent did not focus on the dental sensitivity aspect, Colgate introduced a toothpaste which did all of the above and also protected sensitive teeth. This is an example of a(n) ________ attack. A) frontal B) flank C) guerrilla D) encirclement E) bypass
Explaining your reasons and building interest before asking for a decision or action is an example of what?
A) An indirect approach to persuasive messages B) An attempt to understand the psychographics of the audience C) An attempt to understand what motivates the audience D) A direct approach to persuasive messages E) An attempt at audience analysis
A predictor which has an absolute cause and effect relationship to a cost is referred to a cost driver
Indicate whether the statement is true or false
The major difference between advertising messages and personal selling presentations is the _____
a. total costs b. flexibility c. creation of awareness d. wholesaler involvement