Susan had been planning her speech about owls for an elementary school audience. She had extensive information about their habitat, hunting habits, and prey. She showed graphic pictures of hunting owls to her audience. Many children cried and were frightened by her speech. Susan did notunderstand why. What did Susan do wrong?

a. Susan did not make any mistakes.
b. Susanfailed to know her audience.
c. Susanprocrastinated in preparing her speech.
d. Susan did not channel her nervous energy.


Answer: b. Susanfailed to know her audience.

Communication & Mass Media

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Our tendency to seek out information that confirms our prior beliefs is known as ______.

a. narrative reconstruction b. selective exposure c. continuity dysfunction d. selective perception

Communication & Mass Media

In a brief essay, discuss the different ways that a researcher can demonstrate the reliability of a measure. Be sure to demonstrate the clear distinctions between the different methods of establishing reliability

What will be an ideal response?

Communication & Mass Media

In what ways do critical approaches to organizational communication differ from the other approaches we've considered so far (classical, human relations, human resources, systems, and culture)?  In your answer, be sure to consider both theframe of referenceof the theorist and thegoalsof the theorist.  

What will be an ideal response?

Communication & Mass Media

Which of the following is true of females?

A) females use more emotional terms B) females use fewer intensifiers C) females use less euphemisms D) females use verbs expressed in the active voice

Communication & Mass Media