In a brief essay, discuss the different ways that a researcher can demonstrate the reliability of a measure. Be sure to demonstrate the clear distinctions between the different methods of establishing reliability

What will be an ideal response?


See pages 122-125. Students should discuss the test-retest method, alternative-form method, internal consistency method, the use of established measures, and inter-coder reliability.

Communication & Mass Media

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If you convince yourself that you are going to fail your first chemistry test of the semester, which of the following concepts have you realized?

A. self-concept B. self-fulfilling prophecy C. social comparison D. self-esteem

Communication & Mass Media

In their controversial book The Fall of Advertising and the Rise of PR, Al and Laura Ries wrote that ________

A) PR is more successful than advertising when launching brands. B) the days of the advertising industry are numbered C) PR has more credibility than advertising D) A and B E) B and C

Communication & Mass Media

A speech that challenges your beliefs often forces you, as a listener, to _______

a. reevaluate your position b. correct the beliefs of the speaker c. judge the speaker d. ignore your critical thinking skills

Communication & Mass Media

A speaker's presentation anxiety is usually invisible to the

audience. Indicate whether the statement is true or false

Communication & Mass Media