The profit on merchandise sold before expense

A. gross sales
b. gross profit
C. net sales
D. Net income


b. gross profit

Business

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The availability of documented information in print and on the Internet is in decline over the years

Indicate whether the statement is true or false

Business

A firm's branding strategy is also called the brand architecture

Indicate whether the statement is true or false

Business

Who pays the freight cost when the terms are FOB destination?

A) the seller B) the buyer C) the customer D) either the buyer or the seller

Business

In which of the following cases is Royalty Chocolates repositioning its products?

A) When sales fell due to concerns about chocolate's high calorie count, Royalty Chocolates advertised its products as decadent gifts for bridal showers and weddings. B) Royalty Chocolates publicized its use of free -trade and organic ingredients to distinguish itself from competitors. C) When sales fell due to a product safety scare, Royalty Chocolates embarked on an extensive ad campaign to reinforce its brand identity in the minds of consumers. D) Royalty Chocolates decided to sell its chocolates in the familiar bar form as consumers associate this form with chocolate.

Business