Managers who often make special pricing decisions are more likely to use which of the following cost concepts in their work?
A) Total cost
B) Product cost
C) Variable cost
D) Fixed cost
C
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Which of the following describes a controlled test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels. B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors. C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services. D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume. E) none of the above
Marketers should be aware of laws and government regulations that influence or limit various organizations and individuals in a given society. This is most accurately described as the ________ environment
A) legal B) cultural C) competitive D) technological E) economic
Regarding product life cycles, good marketing managers know that
A. a product must pass through all the product life-cycle stages. B. a firm should use penetration pricing during market introduction. C. no strategy planning is needed during the sales decline stage. D. all new brands start off in the market introduction stage. E. product life cycles can be extended through product modifications.
Tesla Motors"Going green" doesn't have to be boring. The Tesla Roadster Sport is an electric car that goes from 0 to 60 in four seconds and drives more like a race car than an environmentally-friendly ride. But that level of performance will set you back $128,500. As of 2009, Silicon Valley-based Tesla Motors, Inc. was the only company offering highway-compatible electric cars. Most Roadster Sport buyers are car enthusiasts and are buying them for the "fun toy" aspect of having an electric car rather than for environmental reasons.Refer to Tesla Motors. What is the fixed cost contribution for the Roadster given average variable costs of $50,500?
A. $50,500 B. $78,000 C. $128,500 D. $179,000 E. $500,000