Which of the following is true of the buying behavior of organizational customers?
A. In organizational buying, the needs of individuals who influence the purchase are not important.
B. Purchasing managers and others involved in organizational buying decisions do not expect friendly relationships with suppliers.
C. Product reliability is a more important concern for final consumers than for organizational customers.
D. Behavioral dimensions like security, status, and a sense of accomplishment affect organizational buying.
E. Organizational buyers are solely influenced by economic factors.
Answer: D
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