When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming conscious marketers. How might they engage in CSR in an effort to mitigate the damage that their products cause?
What will be an ideal response?
When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming conscious marketers. However, they might engage in CSR in an effort to mitigate the damage that their products cause, such as when cigarette companies sponsor public information campaigns or oil companies plant trees to balance out their carbon footprint. In addition, these companies might undertake efforts in other sectors, such as donating time in local communities or guaranteeing fair wages, because they recognize the importance of such socially responsible efforts.
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Indicate whether the statement is true or false
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a. True b. False Indicate whether the statement is true or false