When Kraft's Philadelphia cream cheese changed its packaging from round to oval to ensure front-facing displays that can't spin and to fit more into the same shelf space, this was a subtle way in which the firm ________ its product.
A. individualized
B. sustained
C. repositioned
D. privatized
E. branded
Answer: C
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Which of the following can a firm do to be more sustainable?
A. fly the national sales force to a meeting instead of using teleconferencing technology B. replace electric delivery vehicles with gas-powered ones C. use ink-free recycled paperboard for making boxes D. produce light bulbs with raw materials that consume more energy E. manufacture textiles using chrome and ammonium solutions
Products often go through channel intermediaries such as _____ and _____.
A. advertisers; testers B. suppliers; strategic partners C. distributors; retailers D. opinion leaders; developers E. customers; competitors
Distinguish between the FCB grid and the Kim-Lord grid.
What will be an ideal response?
During June, Briganti Corporation purchased $79,000 of raw materials on credit to add to its raw materials inventory. A total of $64,000 of raw materials was requisitioned from the storeroom for use in production. These requisitioned raw materials included $4,000 of indirect materials.Required:Prepare journal entries to record the purchase of materials and their use in production.
What will be an ideal response?