The sanitization of violence:
a. desensitizes viewers to the suffering of victims
b. reduces the likelihood of negative effects on viewers
c. refers to when producers make violence funny
d. refers to when producers reduce the amount of humor
a. desensitizes viewers to the suffering of victims
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Performing your “self” requires ______.
a. having more money than your audience has b. having an audience c. having a positive self-image d. having material objects that support your performance
According to the text, the inclusion of laugh-tracks on situation comedies is a good
example of which of the following principles of persuasion?
a. reciprocity b. social proof c. authority d. liking e. scarcity
Entitlement means that publics believe in the organization's right to exist and when the organization mounts a campaign are likely to "buy into" the message
a. True b. False
Which of the following best describes the iterative process of ethnographic inquiry?
a. observe, member checks, interpretation, observe again . . . b. hypothesis, observe, interpret, member-checks, observe again . . . c. observe, interpret, member checks, re-interpret, observe again . . . d. interpret, observe, member checks, re-interpret, observe again . . .