Which of the following is an example of innovation?
A. A company lowers the price of its traditional product.
B. A company charges fees for late returns of rentals.
C. A company reduces its staff to cut operating costs.
D. A company invents a new way to deliver digital content.
E. A company redecorates its stores to look up to date.
Answer: D
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Catherine's is a chain of retail stores having merchandise assortments for women over size 14. Women who meet this criterion form a
A. demographic set. B. retail market segment. C. subculture. D. reference group. E. consideration set.
Explain the perceived risks involved in Internet shopping.
What will be an ideal response?
Southeast Manufacturing Company has identified the following cost objects:Cost Object 1: The cost of operating the finishing departmentCost Object 2: The cost of a particular product made in JuneCost Object 3: The cost of operating the factoryWith respect to these cost objects, the cost of the salary of the supervisor of the finishing department is directly traceable to cost objects:
A. 1 and 3. B. 1 and 2. C. 2 and 3. D. 1, 2, and 3.
Combine color and ____________ to improve legibility and understanding
a. shape b. contrasting colors c. light d. texture