Ambushing is listening carefully for the purpose of agreeing with the speaker.

a. True
b. False


b. False

Communication & Mass Media

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De?ne leadership and differentiate between the different perspectives; trait, situational, and functional

What will be an ideal response?

Communication & Mass Media

An animistic or nature-based religion that is the only native religion in its nation of origin is:

a. Hinduism b. Shintoism c. Buddhism d. Confucianism e. Judaism

Communication & Mass Media

The first broadcast research in the United States was initiated by:

a. Advertisers who wanted to find out how many people heard theircommercials and how effective those commercials were b. Broadcasters who wanted to learn how to attract bigger audiences c. Politicians who wanted to learn how to use radio to campaign more effectively d. Scholars who were worried about the effects of radio on young listeners

Communication & Mass Media

The sales team at the Bluth Company was discussing various approaches on how to effectively sell its products to its target customer base. While strategizing, the team leader felt it would make the company's job easier if it categorized its consumer base according to religion, culture, age group, sex, and education level. These types of details can be characterized as ________ information.

a. demographic b. physiological c. effective d. target

Communication & Mass Media