SELECT ALL THAT APPLY. Which of the following are important steps in building an audience on social media?
A. knowing who is in your audience
B. knowing what your audience needs
C. aligning yourself with a corporate sponsor
D. having an idea of what you want to accomplish
A. knowing who is in your audience
B. knowing what your audience needs
D. having an idea of what you want to accomplish
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The assertion that “the process of communication is idiosyncratic” is best explained by which of the following?
A. The process of communication is the same for everyone B. The process of communication is distinct for everyone C. The process of communication is only a tool for conveying meaning D. The process of communication has three steps
Almanacs are collections of specific and statistical information about topics such as education, politics,
sports, entertainment, and significant events during a particular year. Indicate whether the statement is true or false
A crisis plan should be prepared as a guideline rather than as a heavily detailed process:
a. because managers want discretion in ordering specific actions. b. because it is easier for everyone to remember guidelines than details. c. for ease of recall and flexibility. d. because crises are never so specific that details can be thought of beforehand
According to your textbook, which of the following would be an effective backup plan for a real-time online speech?
A. Distribute an outline of your speech via email. B. Share a text of your speech through a document collaboration program such as Google Docs. C. Reschedule the speech once the technical problems are resolved. D. All the answers are correct. E. Both distribute an outline of your speech via email and share a text of your speech through a document collaboration program such as Google Docs.