As the mayor of a town, Jim was asked to speak at the graduating ceremony of a batch of students from the community college. He addressed 150 students, appreciating them for their admirable performance in their finals. He urged them to always reach for the stars and nothing less. His speech ended with much appreciation and applause from the entire audience. In this scenario, Jim was offering a

_____.

A) ?keynote address
B) ?commencement address
C) ?farewell
D) ?commemorative address


B

Communication & Mass Media

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Creating a personal bond with your audience through a psychological orientation is only necessary if you are different in age or interest from your audience.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Nonverbal behaviors play a big role in managing impressions.

a. true b. false

Communication & Mass Media

The only way that others know we are listening is through our feedback.

a. true b. false

Communication & Mass Media

For today’s PR professionals, what is the primary goal of PR?

a. setting strategic business goals for a client b. engaging in personal transactions c. building public trust in a client d. establishing brand equity

Communication & Mass Media