Which two schools of organizational thought have been criticized for failing to incorporate organizational structure, technology, and people with the larger environment in which organizations exist?
a) Scientific management and human behavio
b) Human behavior and integrated perspectives
c) Critical theory and scientific management
d) Postmodern perspectives and feminist perspectives
A
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Media buyers verify circulation claims of printed mass media with
A) Nielsen Online Campaign Ratings. B) Arbitron surveys. C) the Audit Bureau of Circulations. D) BookScan.
Which one of the following is NOT a factor in how a media plan would be evaluated?
a. production costs b. cost efficiency c. audience demographics d. geographic reach
Informative speeches tend to seek more powerful responses from the audience than persuasive speeches.
a. True b. False
Hobart wants to list the benefits of a new health care plan alongside the costs of such a plan. Which
type of visual aid should he use to display this information? A) a flowchart B) a statistical chart C) a bar graph D) a columnar chart E) a model