Blake is trying to come up with a pricing strategy for his store. He greatly admires Walmart and is considering adopting an everyday low price strategy. However, he is concerned because he believes that consumers might then view his products as being of low quality. At what stage of the process is Blake currently at as he is trying to establish prices?
A. Step 1: Development of pricing objectives
B. Step 2: Assessment of the target market's evaluation of price
C. Step 3: Assessment of competitor's prices
D. Step 4: Selection of a basis for pricing
E. Step 5: Determination of a specific price
Answer: B
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Answer the following statements true (T) or false (F)
1. Tanesha works for a line of sporting goods stores. In her role, she makes strategic long-term decisions about her company's overall direction, and she creates the overall corporate goals, policies, and strategies. In light of these tasks, Tanesha must be a middle manager. 2. The vice president of human resources is a first-line manager. 3. Robert is a district manager who oversees several store managers in a national chain of restaurants. Robert reports directly to the vice president of stores and marketing, a member of top management. Robert is a middle manager. 4. Mintzberg concluded that managers play three broad types of roles: interpersonal, analytical, and critical. 5. Opportunity entrepreneurs are those who start their own business because they lost a job.
________ is the ratio of net marketing contribution to a company's investment in marketing and sales expenses
A) Gross profit B) Marketing ROI C) Return on equity D) Marketing ROS E) Market demand
Anna, a supervisor, places herself in a conflict of interest when she
A) asks her boss for a raise even though her performance has been mediocre. B) recommends the same salary increase for everyone in the department. C) attempts to sell vitamins and food supplements to her subordinates. D) attempts to sell vitamins and food supplements to poor people in her neighborhood.
Cases that go to federal court that involve disputes between citizens of different states are commonly referred to as:
a. diversity of jurisdiction cases b. diversity of citizenship cases c. diversity of remuneration cases d. diversity of statehood cases e. diversity of subject matter cases