Define integrated marketing communications. What makes it different from traditional promotions programs?
What will be an ideal response?
IMC is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program. IMC maximizes the impact on consumers and other end-users at minimal cost, it also affects all of the firm's business-to-business, customer-focused, and internally-oriented communications.
IMC is different because it is a more sweeping or strategic approach to marketing communications, designed to incorporate the entire company into the program.
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Which of the following statements is true regarding a sales organization?
A) A national sales manager usually heads the sales organization. B) The largest part of the organization is made up of the regional sales managers. C) Sales organizations are usually a part of marketing. D) The different titles in a sales organization are as per the size of the geographic territory covered.
What is the Classification Act of 1949?
What will be an ideal response?
What is the authors’ view of performance appraisal software? Why?
What will be an ideal response?
Public relations textbooks written in the _________ era reflect the change from the "journalist-in-residence, telling-our-story" model of public relations to the "adjustment and adaptation" approach
A. Protest and Empowerment D. Booming Twenties Era B. Roosevelt Era E. Digitalization and Globalization C. Postwar Era