Before an audience will take the time to read or listen to a message, they have to be interested in the subject matter
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Before audience members will take the time to read or listen to your messages, they have to be interested in what you're saying. They need to know the message is relevant to their needs–even if they don't necessarily want to read or see your message. The more you know about your audience members, their needs, and their expectations, the more effectively you'll be able to communicate with them.
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Allison requests changes in holiday hours at her store. She recognizes that the owners think it best to keep long hours, but she knows that her team becomes fatigued by the end of the season. When she speaks to the owners, she is both assertive and cooperative. She has several items that her team must have, but she is also willing to make some concessions in order to satisfy the needs of the owners. In the end, everyone feels they will have a healthier and successful holiday season because of her conversation. Allison uses a ______ style of conflict management.
A. competition B. compromising C. cooperating D. collaborating
Kelly's bottom line is price, but she has wiggle room if the seller can move on terms such as tiered discounts for subsequent orders. Which of the following would most likely appeal to Kelly?
A) personalized service agreement for the product B) implementation of the product C) free training on use of the product D) a delayed payment plan E) using a different manufacturer
Which of the following is most important in determining whether a principal is liable to a third party for an agent's actions?
A) whether the principal provided safe working conditions B) whether the principal had a record of indemnifying his or her agents C) whether the principal was disclosed to the third party D) whether the agent had abided by the duty of loyalty
Any word, name, symbol, or device used in business to identify and promote a product is called a ______.
a. trademark b. copyright c. brand d. patent