Firms use segmentation, targeting, and promotion to choose the consumer groups they wish to pursue with its marketing efforts.
Answer the following statement true (T) or false (F)
False
A firm uses segmentation to divide the marketplace into subgroups or segments; it then uses targeting to determine which of those segments to pursue, and finally it uses positioning to decide how it should position its products and services to best meet the needs of its chosen targets
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The following are reasons brand communities exist, except:
A) strong brand support B) affirmation of the buying decision C) social identity and bonding D) swap stories
The process of recording an item in the financial statements is called measurement
a. True b. False Indicate whether the statement is true or false
The resource-based theory of the firm is designed to take advantage of
a. marketing b. intellectual capital c. research d. target audience analysis e. financial and asset resources of the organization
Over the past several decades
A) the life cycle of products has increased. B) most firms have become more vertically integrated. C) the number of owners per supply chain has increased. D) product variety has decreased.