Research over a long period has shown that it is more costly to continue serving existing customers than to increase market share
Indicate whether the statement is true or false
False
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Which of the following is the correct opportunity cost to consider if you are trying to choose one 3-hour elective course (A ) over another 3-hour elective course (B )?
A) The tuition cost of a 3-hour course B) Your total tuition costs for the year with and without the course C) The information and learning from (B) that you will give up if you choose (A) D) The marginal costs of taking one more course
The market rewards firms that adopt a fixed or increasing level of dividends rather than a fixed dividend payout policy through higher share prices
Indicate whether the statement is true or false
Industries Inc, drew a check payable to Gloria Schell and Pippen Tallit in the sum of $20,000. For a proper negotiation, the check: A) needs to be indorsed only by Gloria Schell, since her name appears first
B) needs to be indorsed by either payee, since the indorsement of only one of the payees is necessary to negotiate the check. C) needs to be indorsed by both payees. D) needs to be indorsed by the maker.
________ is the interpersonal communications process by which a seller ascertains and then satisfies the needs of the buyer, to the mutual, long-term benefit of both parties.
A. Relationship marketing B. Viral marketing C. Personal selling D. Transactional marketing E. Direct-response selling