Gigi Smith wanted to buy a new car. She visited several dealers to compare prices, styles, and dealer reputations. Finally, she bought a car from a local dealer. The purchase of a car is an example of a
A. convenience product.
B. specialty product.
C. business product.
D. shopping product.
E. major equipment item.
Answer: D
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Leasehold improvements become the property of the lessor at the end of the lease
Indicate whether the statement is true or false
In a(n) ______ model, the seasonal indices are added to the projected trend data to create a combined forecast.
a. additive b. multiplicative c. subtractive d. trend-adjusted
Coca-Cola’s “the happiness machine”—a vending machine that gives out seemingly endless cans of Coca-Cola, plus surprise gifts such as bunches of flowers, balloon animals, pizzas, and giant sandwiches—is an example of:
a. entrepreneurial marketing b. traditional marketing c. guerrilla marketing d. transactional marketing
Which of the following is NOT a benefit of ERP: ____.
A. improved access to data throughout the enterprise with less redundancy B. elimination of outdated disparate systems C. streamlined work processes D. dependence on one vendor