Which of the following statements about marketing audits is true?
A. Marketing audits only need to be performed once.
B. The main purpose of the marketing audit is to develop a full profile of a company's marketing effort.
C. Marketing audits are only necessary after a major crisis.
D. Marketing audits simply examine the external environment in which a company operates.
E. The marketing audit should only be performed by outside accounting firms.
Answer: B
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A(n) _____ is an organization whose management agrees to test the new system for several months and provide feedback.
Fill in the blank(s) with the appropriate word(s).
Theory Y assumptions require __________ to accept responsibility for arranging organizational conditions and methods of operation so that people can achieve their own goals best by directing their own efforts toward organizational objectives.
A) Management B) Manager C) Staff D) Worker
What is a job analysis method that asks workers to write down the tasks that they accomplish as they go about their job?
A. Diaries B. Interviews C. Observation D. Competency E. Questionnaires
Liz and Jeff live in California, a state that recognizes community property. Jeff is a machinist who makes $30,000 a year. Liz is the owner of a franchise where her take-home profit is approximately $75,000 a year. Jeff and Liz purchased a house during their marriage wherein Liz paid three-fourths of the purchase price and Jeff paid one-fourth. Which of the following statements is correct with
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