Answer the following statement(s) true (T) or false (F)
1. Brand names first became popular for consumer products following the Vietnam War.
2. When Ladies’ Home Journal ceased publication in 2014, it still had plenty of advertisers interested in buying space in the magazine.
3. In 2013, a study by eMarketer found that American consumers were spending more time with digital media than with television for the first time.
4. The primary purpose of the Super Bowl television broadcast is to deliver 45% of the television audience to advertisers.
5. An advocacy ad is designed to advocate the purchase of a new, unknown product.
1. False
2. False
3. True
4. True
5. False
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Parents may grant as well as deny privileges to their children, meaning they have both _____ and _____ power
A) legitimate; referent B) reward; coercive C) expert; information D) referent; persuasive
Although professional media associations periodically tweak their ethics codes to keep them current, when complex issues with conflicting duties arise these codes have only limited value in defining the right course of action
Indicate whether this statement is true or false.
In our personal zone, we would allow whom?
A. Professor B. Co worker C. Colleague D. Family
Patsy is trying to hold a conversation with her professor, but she keeps getting distracted by the man beside her with bright purple hair. The man’s hair is a form of
a. noise. b. feedback. c. message creation. d. setting.