An audience is more likely to remember what speakers present at the end of a speech than what they present in the speech body. This is known as
A) the primacy effect
B) the recency effect
C) the relevance effect
D) the recall effect
B
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Which of the following is recommended for creating your preparation outline?
A) using questions as main points B) using abbreviated phrases for the first two subdivisions C) repeating the pattern from one main point to the next D) posing questions as main points
One major criticism of current public relations is that it _______________
a) represents the public interest at the expense of corporate interests b) allocates excessive funds to research and evaluation of the corporate environment c) needs to conduct more research on audiences and the effectiveness of campaigns d) ignores the usefulness of integrating new computer technologies in the campaigns
Describe the difference between instrumental goals and relational goals.
What will be an ideal response?
Rhetorical acts that try to keep issues alive once public interest in them wanes; that try to rally the base to stay committed to the cause aim to achieve what primary rhetorical purpose?
A) initiating action B) maintaining action C) altering perception D) formulating belief