If the push policy is used in promoting a product, the firm
A. promotes directly to consumers.
B. promotes only to the next marketing institution down the marketing channel.
C. promotes the product to wholesalers only.
D. promotes the product to retailers only.
E. will be assured of having an effective promotional mix.
Answer: B
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Suppose you have a adjustable rate mortgage with a present interest rate of 13%. The current rate is set according to an interest rate index that had a rate of 15% when the current rate on your home loan was determined
Assuming that adjustments are unlimited in either direction, what is the interest rate on your home mortgage in the next adjustment period if the interest rate index is at 14%? A) 12% B) 13% C) 14% D) 15%
Which of the following is a general guideline that should be applied when selecting an appropriate channel of communication?
a. An email or voice mail message is appropriate for routine or pleasant information. b. A web page may be used to share highly emotional messages that may be subject to misinterpretation. c. A face-to-face meeting is not an appropriate channel for communicating unpleasant messages. d. Complex information presented in a face-to-face meeting does not require documentation.
Following negotiations, Office Park, Inc, enters into an informal contract with Quality Janitorial Company for custodial services for Office Park's buildings. This means that the parties' contract
a. requires no special form. b. is freely open to either party's interpretation. c. is subject to change by either party, within reason. d. is not yet completely formed.
Repeating the message and using multiple leverage should occur during the ______ phase.
A. prelaunch B. launch C. postlaunch D. sustaining