Achieving total quality requires ______.
a. the commitment of the organization’s management and employees
b. the involvement of the United Nations
c. the involvement of the ISO
d. the involvement of the U.S. Senate
a. the commitment of the organization’s management and employees
You might also like to view...
Operational management should be directly involved with the strategic planning of an organization
Indicate whether the statement is true or false
What type of advertising attempts to increase demand for an existing product?
A. reminder B. narrative C. persuasive D. informative E. entertainment
Nancy Kiro is selling her florist shop to Boris Kranz. In the course of negotiating the deal, Boris asks her if she is aware of any reason why the business might be less profitable after he takes over
Nancy tells him that she anticipates that costs generally will rise by 14% in the next 12 months. She does not tell him that her major customer, responsible for nearly 40% of her sales, is planning to leave town in two months. The written agreement contains no warranties. When Boris finds out the bad news – after the deal goes through – can he successfully sue Nancy? A) No. Nancy did not make any misrepresentation. B) No. Boris had a duty to make his own inquiries. C) No. There was no special relationship between the parties. D) Yes. Once Nancy chose to answer Boris's specific question, she was obliged to answer it honestly and fully. E) Both B and C
According to Duncan's zero-based marketing communications planning approach
A. big ideas for a promotional campaign are typically based on public relations, advertising, sales promotion, or media advertising. B. integrated marketing communications programs should lead with the promotional function that least effectively addresses a company's communication problem or opportunity. C. managers should focus on what the customer wants and work backward to the brand. D. sales promotion is usually the best tool for accomplishing marketing communications objectives. E. advertising should always be the main tool for accomplishing marketing communications objectives.