Explain the benefits of using presentational aids
What will be an ideal response?
Increases message clarity, reinforces message impact, increases speaker dynamism, and enhances speaker confidence
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The advantage of the repeated-measures design is that fewer subjects are necessary because each subject participates in all conditions
Indicate whether the statement is true or false.
The Geico gecko, Flo from Progressive Insurance, and the Aflac duck are all recognized characters today because of
A. advertising. B. billboards. C. radio. D. word of mouth.
When might an interviewer use a silent probe?
What will be an ideal response?
As your textbook explains, when reasoning from principle in a persuasive speech, it is particularly important that you
A. make sure your general principle and minor premise are analogous. B. establish the credibility of your causal premise. C. assess whether you need to support your general principle with evidence. D. draw your conclusion from a large and representative sample. E. balance the time spent on your minor premise and causal premise.