In electronic news gathering, the only reference you usually have to monitor the sound quality is (are):

a. near-field monitors.
b. the master VU (or ppm) meter.
c. the oscilloscope. d. headphones.


C

Communication & Mass Media

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Which of the following statements is true about radio as we know it?

A. It was invented by Heinrich Hertz. B. It was initially invented as a way of carrying advertising. C. It first went on the air in 1939. D. It depended on a series of inventions and discoveries over a 40- to 60-year period.

Communication & Mass Media

Chaplin was more than a comedian and The Gold Rush is more than a comedy

Indicate whether this statement is true or false.

Communication & Mass Media

According to research cited in the text, gays and lesbians

a. Tend to have more money than other Americans, and they spend it b. Have no preference for products advertised in publications targeting a gay audience c. Are such a small minority, most advertisers don’t need to address them as a separate market d. Don’t read “mainstream” publications

Communication & Mass Media

You figure your friend’s smile means she’s happy

a. punctuation b. interpretation c. empathy d. attribution error e. androgynous behavior

Communication & Mass Media