According to the text, an audience attitude survey refers to

a. an interview
b. a four-point scale
c. a survey from minus ten to plus ten
d. a questionnaire


c

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. Gender diversity has been shown to always increase personal productivity of female workers. 2. Even in diverse groups, minority members tend to have lower levels of group identification and member satisfaction. 3. Functionally diverse groups cost more financially than functionally homogeneous groups. 4. Groups tend to emphasize divergent thinking, and so cohesion and conformity can suffer in diverse groups. 5. The first step in leveraging differences is to understand differences between individual members.

Communication & Mass Media

Encoding is ___________, and decoding is__________

a. the process of creating a message; the process of interpreting a message. b. the process of interpreting a message; the process of creating a message. c. the oppositional reading; the dominant reading. d. the dominant reading; the oppositional reading.

Communication & Mass Media

The English word organization comes from the Greek word organon, which means "tool" or "instrument."

Indicate whether this statement is true or false.

Communication & Mass Media

Theprevalencein useofdigital imagingmeans that actors areincreasinglyrequired to

a. act in the absenceofelements later added in postproduction b. perform asa cohesiveunit c. employmethod actingtoachievean original performance d. choreograph theirperformance andregulateits intensity

Communication & Mass Media