Verizon Wireless's "How Sweet the Sound" campaign succeeded because the company:
a. Found meaningful ways to connect with the African American market
b. Understood that the 50-plus market needs simpler phones
c. Targeted Hispanics in a unique "street campaign"
d. Recognized the LGBT consumers in its market area
a
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At trade shows, all booths and exhibits should be designed for maximum visibility, above all else
Indicate whether this statement is true or false.
The best action for a group experiencing high secondary tension is to act as if it did not exist, for it will usually dissipate without directly confronting the issue.
Answer the following statement true (T) or false (F)
The audience values tradition, is resistant to new ideas, and demands many expert opinions plus sources for information and guidance before they will consider your argument. They likely come from
a. low-ambiguity-tolerance cultures. b. high-ambiguity-tolerance cultures. c. low-power-distance cultures. d. high-power-distance cultures.
Which of the following is NOT considered to be a decision criterion for rule development?
A. gender B. cultural community C. sexual identity D. class