Millie needs to research customer reactions. She should consider a blog because blogs can produce unbiased consumer feedback more quickly and cheaply than familiar techniques like focus groups and surveys
Indicate whether the statement is true or false
True
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The number of times an average person in the target market is exposed to a message is known as the ________ of the message
A) quantitative value B) reach C) frequency D) exposure rate E) turnover rate
Total asset cost plus depreciation expense equals book value.
Answer the following statement true (T) or false (F)
In the daily newspaper, Webber Motor Company advertised a new convertible at a special reduced price. When Luhr tried to purchase one at the advertised price, Webber's salesperson stated that they had only one of that model and that it had already been sold. Luhr insisted that Webber Motor Company must sell him one at the reduced price, as he was accepting their newspaper offer. Is Luhr correct?
a. Yes; an advertisement in a newspaper is a communicated offer to all customers who wish to accept the offer. b. Yes; all advertisements are general offers that result in binding agreements when accepted by customers. c. No; newspaper advertisements are only invitations to customers to make an offer. d. No; advertisements are offers, but they do not have to be accepted by the advertiser once the product is sold out.
A firm that uses a structure that is organized along different business functions such as HR, R&D, Sales, and Marketing and also along different geographical areas such as different countries of the world is most likely using a ________ structure.
A. multidivisional B. global matrix C. simple D. functional