As a marketing term, ________ generally includes not only physical goods, but also services and ideas as well.
A. invention
B. merchandise
C. product
D. concept
E. marketing
Answer: C
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When a company sets a high price for a new product with the intention of reducing the price in the future, it is using the ________ pricing strategy
A) market-skimming B) cost-plus C) market-segmentation D) market-penetration E) competitive
A project manager should?
a. Communicate with the team members b. Collaborate with the team members c. Communicate and collaborate with the team members d. Neither communicate nor collaborate with the team members
A company sold equipment that originally cost $180,000 for $144,000 cash. The accumulated depreciation on the equipment was $36,000. The company should recognize a:
A. $36,000 loss. B. $18,000 loss. C. $0 gain or loss. D. $144,000 gain. E. $18,000 gain.
Define business ethics and give some examples of the types of situations in which ethical issues might arise in a business setting