In what three ways are global segmentation, targeting, and positioning more complicated than domestic STP?
What will be an ideal response?
First, firms considering a global expansion have much more difficulty understanding the cultural nuances of other countries. Second, subcultures within each country also must be considered. Third, consumers often view products and their role as consumers differently in different countries.
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Roger is new-product project manager for a retail company. Recently the team has exhibited a high degree of conflict over who will control the group and how decisions will be made. Which stage of development is the team in?
A. Norming B. Storming C. Performing D. Adjourning E. Forming
________ is defined as the prices that would have been charged in independent transactions between unrelated parties
A) Predatory formula B) Relative price C) Nominal price D) Arm's-length formula
Wholesalers absorb risk by taking title and bearing the cost of theft, damage, spoilage, and obsolescence
Indicate whether the statement is true or false
Avril is selling a uniform service to a company that cleans many of the office buildings in Baltimore. She is doing a sales presentation to all of the members of the company's buying center. She has just finished giving a brief history of her company and discussing her firm's philosophy to the 25 people in the room. She has also mentioned a few large companies her firm has worked with in the past. Avril has done this to:
A. outline benefits. B. create a selling environment. C. create interest in her company. D. establish credibility. E. get the attention of her audience.