What produces the value hierarchy and criteria used in arguing a given value
proposition?
(a) The identification of the immediate cause of concern.
(b) The investigation of the topic's historical background.
(c) The way key terms are defined in the proposition.
(d) The application of stock issues of value argumentation.
C
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Successful persuasion is more likely when speakers __________ with their listeners
a. joke b. cry c. eat d. identify e. play
A macro-type effect refers to an effect that:
a. influences more than one person at the exact same time b. lasts for a long period of time c. is particularly powerful d. influences institutions, organizations, and society
Practice with your presentation aids until you _________
Fill in the blank(s) with the appropriate word(s).
Which is true about advertising agencies?
What will be an ideal response?