Doing research by reading general works first, more in-depth material next, and then looking for support for particular arguments you plan to make is called reading __________.
A. progressively
B. reluctantly
C. selectively
D. efficiently
Answer: A
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Joanne is speaking to a corporate symposium to persuade employers to provide health promotion programs for employees
Her research has yielded the following arguments: (1) employee illness results in absenteeism, lost productivity, and increased health care costs; (2) when companies implement health promotion programs, absenteeism goes down, productivity goes up, and health care costs level out; (3) it makes good social and economic sense to establish onsite health and fitness centers for employees; and (4) implementation should include exercise and conditioning, alcohol and drug awareness, stress management, antismoking, and health testing and evaluation. Arrange the topics in the most logical division. Specify the division and explain why you selected it. What will be an ideal response?
The most common strategy mainstream commercial media companies use to increase the odds of success is ______.
A. to put a lot of money into the efforts of making the media product B. use someone who is famous C. there is no one formula for success in the media industry D. to imitate products that have already been successful
Which of the following traditions in communication criticism would underlie the argument that the success of the film Saving Private Ryan rests on the texts ability to create identification with the audience?
a. The rhetorical tradition b. The social tradition c. The cultural tradition d. The critical tradition
If you want to minimize the chances of groupthink, you should pursue all of the following strategies except:
a. Ask each member to serve in the role of critical evaluator.
b. If possible, have more than one group work on the same problem independently.
c. Avoid asking questions and expressing disagreement.
d. Discuss the potential negative consequences of any decision or action.
e. Before finalizing the decision, give members a second chance to express doubts.