The basic goal of one-to-one marketing is to:
A. increase the market for the product category to new and current customers
B. eliminate the use of mass media for promotion and locate a direct communications channel
C. increase operating costs and locate new customers
D. reduce the number of company employees and increase overall sales
E. reduce costs through customer retention and increase revenue through customer loyalty
Answer: E
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Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?
A) Hewlett-Packard B) Compaq C) Dell D) Acer E) Sony
Vignana Corporation manufactures and sells hand-painted clay figurines of popular sports heroes. Shown below are some of the costs incurred by Vignana for last year: Cost of clay used in production$65,000Wages paid to the workers who paint the figurines$90,000Wages paid to the sales manager's secretary$22,000Cost of junk mail advertising$47,000What is the total of the product costs above?
A. $155,000 B. $0 C. $159,000 D. $69,000
Traditional selling principles stressed that the "we versus they" and the "win-win" were similar concepts for negotiating sales resistance
Indicate whether the statement is true or false
A corporation sold 17,500 shares of its $10 par value common stock at a cash price of $15 per share. The entry to record this transaction would include:
A. A credit to Common Stock for $262,500. B. A credit to Paid-in Capital in Excess of Par Value, Common Stock for $262,500. C. A debit to Cash for $175,000. D. A debit to Paid-in Capital in Excess of Par Value, Common Stock for $87,500. E. A credit to Common Stock for $175,000.