Netflix, Hulu, and Amazon are all ______ which have dramatically changed the way users view television.

A. programming
B. television corporations
C. products
D. streaming services


D. streaming services

Communication & Mass Media

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Rather than target specific groups of buyers, successful catalogs aim for the widest possible market

Indicate whether the statement is true or false

Communication & Mass Media

___________ refers to the act of producing messages, whereas ___________ is the act of understanding them

a. Encoding; decoding b. Source; receiver c. Person-focused; message-focused d. Feedforward; feedback

Communication & Mass Media

Segmentation occurs when people choose one of opposing tensions to feature at a particular point in time and alternate this with the other.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which type of technology allows members' rapid-fire messaging?

A. Audio Conferences B. Video Conferences C. Bulletin Board Services D. Netconferences E. Computer Conferences F. Instant Messaging

Communication & Mass Media