Which of the following products does not need to be approved by the FDA before being sold to the public?
A) Antidepressants.
B) Cosmetics.
C) Steroids.
D) Vitamins.
D
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Using the market approach, ________ are defined as companies that satisfy the same customer need
A) communities B) competitors C) trendsetters D) industries E) task groups
How can you, as the communicator, increase the likelihood that your message will be accurately understood?
A) Include step-by-step instructions for the audience. B) Follow up the written communication with a phone call. C) Make the message easy for the audience to understand. D) Ask the audience if there is any further information needed. E) Look for nonverbal feedback from the audience.
When evaluating the attractiveness of the segment, if a segment is expected to react positively to the firm's offering, we say that the segment is
A. reachable. B. identifiable. C. responsive. D. reactive. E. substantial.
Stocks A and B have the same price and are in equilibrium, but Stock A has the higher required rate of return. Which of the following statements is CORRECT?
A. If Stock A has a lower dividend yield than Stock B, then its expected capital gains yield must be higher than Stock B's. B. Stock B must have a higher dividend yield than Stock A. C. Stock A must have a higher dividend yield than Stock B. D. If Stock A has a higher dividend yield than Stock B, then its expected capital gains yield must be lower than Stock B's. E. Stock A must have both a higher dividend yield and a higher capital gains yield than Stock B.