The purpose of personal selling is to
A) provide short-term incentives to encourage the purchase or sale of goods and services.
B) help a firm to make sales and build customer relationships.
C) cultivate long-term customer relationships by employing direct-response techniques.
D) obtain favorable publicity in order to build relationships with a firm's publics.
E) reach large audiences efficiently through the mass media.
B
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A norm is a set of expected behaviors for a particular position.
Answer the following statement true (T) or false (F)
________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program
A) Company demand B) Area market potential C) Market demand D) Company sales potential E) Total market potential
As a result of last months storm the financial loss to my father-in-laws business is estimated at $1 million dollars
What will be an ideal response?
What type of employee receives ethics training most often across all professions?
a. managers b. new hires c. human resources department employees d. chief executive officers