The owners of Have It Your Way Hot Dogs have decided to place an advertisement in the local minor league baseball team's program booklet. Which element of the marketing mix does this represent?
A. price
B. promotion
C. product
D. purpose
E. place
Answer: B
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In terms of message evaluations, copytesting is most likely to be used:
A) in conjunction with ad tracking research B) in the final stages of ad development or with the finished ad C) with theater and portfolio tests D) with online metrics
Which of the following job characteristics is a motivator factor, according to Hertzberg?
A. recognition B. security C. status D. pay
Utility company AES has been recognized for its excellent code of conduct. Its five core values include safety, integrity, agility, fun, and excellence, which provide a framework for its code and all business decisions. It has been named one of Ethisphere's "World's Most Ethical Companies." However, AES executives know that a strong code of conduct by itself does not guarantee ethical conduct. Research indicates that the biggest determinant of ethical conduct (or misconduct) at AES likely stems from its _______________.
A. corporate culture B. disciplinary procedures C. adoption of values D. extent of ethics training E. revision of its ethics code
Answer the following statements true (T) or false (F)
1.Recruiting is the actual first step in matching employees to jobs. 2.An organization engaged in selection is either trying to get people inside the company to apply for different job openings or to get outsiders to join the company 3.The labor market is the external pool of candidates from which an organization draws potential employees. 4.“Can we find the right number and types of employees if we recruit locally?” is the first question an organization should ask when considering expanding the reach of recruiting efforts. 5.Internal recruiting involves recruiting current employees or people the employees know.