Many of the best-known American retailers, like Starbucks and McDonald's, have contractual agreements with another firm or individuals, allowing its businesses to operate overseas. These companies expanded globally using
A. franchising.
B. strategic alliances.
C. exporting.
D. direct investment.
E. joint ventures.
Answer: A
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You are researching secondary data on the shopping habits of households for your project. A marketing research firm that had done research in the area has agreed to allow you to dial into their mainframe computer to access the data
You will be accessing a(n) ________. A) online database B) special purpose database C) offline database D) customer database
A(n) ________ shows how much time is spent selling, traveling, waiting, taking breaks, and doing administrative chores by the salesperson
A) customer relationship management tool B) corporate social networking site C) time-and-duty analysis tool D) outsourcing relationship management tool E) product lifecycle management analysis
______ are high-volume product processes that typically produce standardized products and require identical or similar operations.
a. Line processes b. Intermittent processes c. Machine processes d. Outlier processes
While moving from the base to the top of the communication effects pyramid, which of the following comes just before repurchase of a product?
A. liking B. comprehension C. knowledge D. trial E. awareness