A company collecting demographic information about its customers would most likely try to capture which of the following kinds of information?
a. Previous customer responses to advertisements
b. History of customer sales calls
c. Customer age
d. Customer purchase history
c. Customer age
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A consumer tells another consumer, "Every time I eat at Big Bill's Steakhouse, I get poor service." Whether this is true or not, it is the consumer's perception
This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. This scenario would be an illustration of the ________ heuristic. A) discrimination B) differentiation C) availability D) screening E) representativeness
Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement
Indicate whether the statement is true or false
Which of the following companies uses a direct marketing channel?
A) Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide B) Germfight, a factory that manufactures dental products that it distributes only to select department stores C) Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store D) Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs E) Showdown, a clothing store that stocks merchandise from different international brands
The Internal Revenue Service allows the use of both variable and absorption costing
Indicate whether the statement is true or false