When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them, which market opportunity is Colgate pursuing?
A. product development
B. market penetration
C. market development
D. diversification
Answer: B
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The four product-mix dimensions (length, width, depth, consistency) permit the company to expand its business
Indicate whether the statement is true or false
The attitudes that Ryan's customers develop after they have purchased his yearly lawn care service will become the basis for determining whether they renew each year. He needs to demonstrate the ________ dimension of service quality by showing consistently well-maintained yards with neat, professional personnel.
A. assurance B. reliability C. empathy D. tangibles E. responsiveness
Referring to management, the saying "You get the union you deserve" best fits:
A. The industrial relations perspective B. The mainstream model of economics C. The human resources perspective D. The critical industrial relations perspective
The approximate standard error of the point estimate of the population total is
A. 
.
B. 
.
C. 
.
D. 
.