Briefly describe the history of consumerism in the United States
What will be an ideal response?
Legislation to protect consumers emerged in 1872 when Congress enacted the Criminal Fraud Statute to protect consumers against corporate abuses. In 1887, Congress established the Interstate Commerce Commission to curb freewheeling railroad tycoons. Upton Sinclair's novel The Jungle revealed poor working conditions in the meatpacking industry, which helped prompt federal meat inspection standards, the Food and Drug Act and the Trade Commission Act. The Food, Drug and Cosmetic Act protected consumers from abuses of manufacturers, advertisers and retailers of well-known brands. Ralph Nader's 1965 book, Unsafe at Any Speed, talked about the GM Corvair as a "death trap." In the early 1960s, President Kennedy proposed that consumers have their own bill of rights. Since then, additional organizations–for example, the Consumer Financial Protection Bureau, which was created in 2011 to help make consumer financial products more fair and transparent–have been initiated to help protect consumers.
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Mark is the CEO of a major computer technology firm. He wants to form an organization that would allow computer firms to share data, information, and ideas. However, he is concerned that by doing so, the organization may violate antitrust laws. You are his attorney, and he asks you to advise him in this matter. What standard should be used to analyze the organization?
What will be an ideal response?
The ultimate goal of customer relationship management is customer loyalty.
Answer the following statement true (T) or false (F)
According to the text, which of the following organizations was recognized as the largest global research firm based on global research revenues?
A) IMS Health Inc. B) Arbitron Inc. C) Nielsen D) Synovate E) GfK SE
Most products in the marketplace are in the ________ stage of the product life cycle
A) growth B) decline C) maturity D) introduction E) development